FeedLabs
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FeedLabs vs Later comparison

FeedLabs is focused on optimising and fully automating product feed based publishing and advertising on the big Social Media platforms. In comparison, Later.com is a social media management platform in which posts and ads still need to be set up manually. FeedLabs has very specific features such as hyper localised ads and conditional rendering that are tailored specifically for businesses that want to scale up. Finally, FeedLabs provides advanced analytics and reporting with breakdowns such as product and product image level, while Later.com focuses more on basic social media engagement metrics.

Later is a social media management platform that only allows users to schedule, publish and analyse content for Instagram, Facebook, Twitter, and Pinterest. Later.com is lacking a feed integration at this moment, so all posts need to be set up manually. Also advertising your posts in Later.com is not supported.

For Instagram Later.com offers a Linkin.bio integration that turns your profile into a mini website analytics to track traffic and conversions. The platform provides features such as hashtag suggestions, UGC search tools, and a visual content planner for scheduling Instagram Reels.

Side-by-side comparison

Both Later.com and Feedlabs are social media management platforms. However, Later.com is mainly focused for SME businesses, while FeedLabs is specialised in servicing organisations that want to scale up their business. Especially brands with great amounts of articles, services, and products can benefit from FeedLabs. Both brands are enlisted as preferred Meta Business Partners. Below we will break all the information into a comparison table, to get the clearest result.

Automated RSS, XML and CSV posting
Post with a link
Dynamic creative templates
Add CTA buttons to Facebook link posts
Hyperlocalized posts and ads
Conditional rendering
Auto-boosting
Insights on product level
Audience targeting

Advanced

Limited

Customer support

Dedicated account manager

Email and chat

Pros and cons comparison: which is better for for you?

Integrates RSS feeds with Facebook and Instagram for seamless ad management.
Offers advanced ad targeting and optimization features, including hyper localised ads and dynamic ad overlays.
Allows for A/B testing and optimization to improve ad performance.
Includes auto-boost feature for advertising your Social posts.
Provides detailed analytics to measure performance on article-level.
Smaller company.
More focused on automation, with fewer features for social listening.
Less user-friendly interface for beginners.
Higher cost for more advanced features and services.
User-friendly interface with drag-and-drop post scheduling.
Offers a link-in-bio tool for Instagram.
Has a content library and search tools to find UGC and on-brand content.
Integrates with other social media platforms like Tiktok, Twitter, and Pinterest.
Limited to scheduling and publishing posts, with fewer features for ad optimization and targeting.
No RSS feed support.
No dynamic ad overlay or hyper localised ad features.
Limited A/B testing and optimization options.
FeedLabs Facebook Business PartnerFeedLabs - Creative automation for template overlays | Product Hunt
FeedLabs is a Squaremoon B.V. product
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